Digitalisation and intermediaries in the music industry zenodo. Marcus taylor is the founder of venture harbour, a company that specialises in. How to make a living from music preface the world intellectual property organization wipo is pleased to present this second edition of the creative industries book how to make a living from music. While in the past, artists who were not signed to a major record labels where. It is not enough to just perform music and produce records, dvds and cassettes etc.
We also took it further by analyzing and drafting a sample record label marketing plan template backed up by. Record label marketing, second edition hutchison, tom, allen, paul, macy, amy on. The first record store day took place on april 19, 2008. Framework for marketing management, 3rd edition pearson. About start and run your own record label, third edition.
Chapter 1 introduction record label marketing, 3rd edition. Music can be released, distributed, and promoted for a fraction of traditional costs. Winning marketing strategies for todays music industry. In the current climate of selling music through both traditional channels and new media, authors tom hutchison, paul allen and amy macy carefully explain the components of the contemporary record labels marketing plan and how it is. Marketing strategists by either record company or artist also play a key role in. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. It goes through a long list of processes including scouting talents from.
Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and. Putting together a business plan for your record label is a worthwhile endeavor. How to make a living from music 3199bookpublishing1. In order to do this, you need to research and develop statistics about your audience. Why not download one now for your pc, mac, laptop, tablet, kindle, ebook reader or smartphone. Record label marketing plan pdf below you will find a brief marketing plan devised for record labels who release consistently. The effectiveness of a record labels marketing capabilities is a distinct competitive advantage in the music industry. Main mission of stolting media group is to create and market products on the field that they are. We get your music heard by industry influencers including global djs, bloggers, record labels, radio stations, music supervisors, and playlist curators. Our free management ebooks cover everything from accounting principles to business strategy. How record labels must adapt their online marketing strategy in 2014. From online teaching and learning tools to personalised learning, and from online and blended course design to trusted and engaging content, we help you help your students be the best they can possibly be.
An album is still a collection of songs released as a unit, whether its in cd format or something else. Marketing 3rd edition 9780078028854 and save up to 80% on textbook rentals and 90% on used textbooks. Record label marketing thomas william hutchison, amy. Start and run your own record label, third edition by. Record label business plan financial projection sample. This has been written based on our experiences with the plan proving to be successful for a labels growth and development. Record label marketing 2nd edition rent 9780240812380. As with other formats, an important issue is the compatibility of various file. Hip hop industry secrets revealed 1introduction putting out your own records and starting your own record label sounds very scary and overwhelming. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists. In the current climate of selling music through both traditional channels and new media, authors tom hutchison, paul allen and amy macy carefully explain the components of the contemporary record label s marketing plan and how it is. You will really understand the record label business, your competition and your customers. Okay, so we have considered all the requirements for starting a record label.
Record label marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. The book is designed for musicians and music professionals who wish to hone their knowledge of the music business. Rent record label marketing 2nd edition 9780240812380 and save up to 80% on textbook rentals and 90% on used textbooks. She also collects navajo rugs and heads to new mexico whenever she can. Gives you an exclusive and complete look at soundscan and how it is used as a marketing tool. Record label marketing thomas william hutchison, amy macy. For this edition another friend, and internet music marketing genius, david nevue, of. For everyone interested in starting a record labelto market new talent or to release and promote their own musicthere has never been a better time to do it. Pdf record label marketing 2 nd edition tarana tarana. Record is short for recorded music that much has not changed. Label marketing plan below you will find a brief marketing plan devised for record labels who release consistent releases. Chris olsen has taught statistics at george washington high school in. The complete guide to starting a record company 3rd edition. Kurt elling signs to edition for new album featuring danilo perez.
Below are the 5 steps record labels can implement to create a successful content marketing campaign. Record labels should be media first companies and how they can do it. After youve bought this ebook, you can choose to download either the pdf. It was the crowning moment in the labels post atlantic period when, under the leadership of coowner al bell, the company was growing in a number of new directions. Save up to 80% by choosing the etextbook option for isbn. Hood records music recording producer business plan executive summary. If you follow the record label business plan template above, by the time you are done, you will truly be an expert. Each one has been written to provide you with the practical skills you need to succeed as a management professional. Giving learners equal access to the information and tools they need at no extra cost gives them the best opportunity to engage and progress. Get record label marketing, 3rd edition now with oreilly online learning.
No matter how big your plans or what kind of goals you have, no one is going to start a record label and become as big as artista records overnight. How record labels must adapt their online marketing. New modular organization kotler and keller focused on preserving the strengths and core topics, while carefully tightening coverage in every chapter for greater clarity. The book also has a companion website located at record label marketing. Record label music is an entertainment company specializing in record label services including. Record label marketing, 3rd edition by paul allen, amy macy, clyde philip rolston, tom hutchison. How music companies brand and market artists in the digital era 3rd ed. Industry contacts and career resources for music production. Marketing mix of the music industry in united states.
Record label marketing how music companies brand and market artists in the digital era 3rd edition by clyde philip rolston. Zonderling records is an electronic record label based out of seattle, that aims to represent a genre of music heavy influenced by early rave, garage, jungle, and grime. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including. The complete guide to starting a record company takes you by the hand and guides you through the process of starting up the independent record label of your dreams. First off, it is vital to understand the music market demographic youre targeting. Record labels work directly with artists and producers to coordinate the writing and. We will produce limited edition runs of vinyl via, use interesting marketing ideas such as cassette mixtapes alongside traditional press and marketing channels. Marketing is simply the performance of business activities that direct the. What are the pros and cons of major labels versus indie labels. How music companies brand and market artists in the. Thank you for purchasing the record label business plan template.
Start and run your own record label, third edition start. As with business plans, this marketing plan will evolve to show more detail and tools to better. In the current climate of selling selection from record label marketing, 2nd edition book. Artist agrees to record and re record each selection until a commercially satisfactory master results in companys opinion. Paul allen record label marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. Browse our product catalogue and lecturer resources. Record store day was conceived in 2007 at a gathering of independent record store owners and employees as a way to celebrate and spread the word about the unique culture surrounding nearly 1400 independently owned record stores in the us and thousands of similar stores internationally. In the current climate of selling music through both traditional channels and new media, authors tom hutchison, paul allen and amy macy carefully explain the components of the contemporary record labels marketing plan and. Start and run your own record label, third edition by daylle. Record label marketing, third edition is the essential resource to help you understand how recorded music is professionally marketed. Record label marketing, 3rd edition oreilly online. How to write a record label business plan free template. Whether you have major label aspirations or want to know how to go about starting your own record label, this 101 guide has you covered. There are many people who helped make this third edition possible.
Company at such times and places as company directs to record the minimum number of selections provided in exhibit a or more if requested by company. Droptrack is a software tool that helps record labels, independent artists, and producers organize and promote their music. Discover simple strategies that will enable you to put together a winning, music industry business plan for your record company quickly and easily. How to write a record label business plan free template back creating a professional, wellwritten business plan is the best place to start when setting up your own independent record label. Record label marketing offers a comprehensive look at the inner. Do you like to have to have flexibility in chapter topics. Start and run your own record label, third edition. Oct, 2009 record label marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. How to write a record label business plan sample template.
A record label is a brand in the music industry that works in the publishing and marketing of music videos and recordings. All you need to know about the music business canadian edition. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with business plans, this marketing plan will evolve to show more detail and tools to bet. Edition records a british record label with a european. However, there are still lots of article to read on the web site. Record label marketing has become essential reading for current and aspiring professionals, and for music business students everywhere.
208 1377 1459 702 1441 1357 80 609 1484 1033 484 1322 39 596 446 559 795 556 496 1327 151 1407 1164 421 1431 16 776 167 725 1123 1499 924 24 498 341 414 836 620 981 1098 797 724 1071 263 165 1150